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ABOUT THE COURSE
Art Business Course – 8 Week Course, Convergence/Alexandria This is
a dynamic and interactive eight-week training program in art business, marketing and entrepreneurship for emerging and mid-career
artists of all media including art educators and creative entrepreneurs.
The
workshops are energizing and inspiring, and filled with practical
business knowledge and skills, personal learning experience,
art business
resources and hand-outs, role-plays, peer-review and portfolio review
opportunities.
This
course is tailored for emerging and mid-career artists who have: - An artist
portfolio (bio, statement, resume)
- A clear idea of what type of art business the artists are interested to pursue
- High motivation
to develop a marketing strategy and plan for their business
All other artists are recommended to take the Artist Portfolio Course, or Art
Project Incubator prior to enrolling in this program.
This business and marketing course is
fairly intensive, and requires weekly 2-4 hours of self-study and assignments, internet and recommended Web Sites research,
and a comprehensive presentation of the marketing plan during the graduation.
The artists will jump right
in the process of identifying their biz mission, audience, niche, art products, services and prices and the strategy to market
them. The last two weeks will be spent on putting all research, content and strategies together into a comprehensive yet simple
marketing/business plan for the artists' business.
TUITION Course
Tuition includes: Individual business assessment to identify
strengths, assets, passion and areas for development, focus or improvement Marga
Art Business Course Guide and Workbook - $45 value
8 small-group and interactive workshop
sessions including Portfolio + Marketing
Plan Presentation and Feedback Graduation Reception and Certificates Email access to Marga throughout the course Complimentary subscription to Marga’s ArtBiz Link for Call
for Entries, Artist Opportunities, Residencies and Awards
RESULTS - WHAT
YOU WILL GAIN FROM THIS WORKSHOP
The artists complete the full training
program with: A professional digital and print portfolio including an updated bio, statement, resume, art samples
and more A strategic marketing plan with specific and tangible goals Personalized marketing and communication strategies to gain more
customers and art sales Knowledge and Practical Advice in using Online and Offline Marketing
and Networking Strategies to Generate more Sales Enhanced Confidence Positive Attitude and Focus on Individual and Business Goals Networking Skills and Ability to Introduce Your Business in less than 30 sec. A
Support Network of like-minded Artists and Art Professionals Time Management Strategies
and Skills Referrals to Break into the Arts Market A
Certificate in Art Entrepreneurship by Entrepreneurship Academy for Artists Complimentary subscription to Marga’s ArtBiz Link for Call for Entries, Artist
Opportunities, Residencies and Awards
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The course syllabus includes information about the course, the instructor and coach, the materials and assignments required to graduate
from this course.
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